ROI OF UX · Calculate the Return on Investment of User Experience Design.

Configure Your Product or Company

Business Size Presets (optional)

Monthly Traffic in user sessions How many people visit your website or app?

10M

Conversion Rate in % How many visitors buy your products?

Avg. Order Value in USD How much do customers pay for your products?

$ 0

$ 100

$ 200

$ 300

$ 400

$ 500

Monthly Revenue in USD

$2,000,000

Yearly Revenue in USD

$24,000,000

Your Monthly UX Investment in USD e.g. Strategy, Analysis & Research, Conversion Rate Optimization, Prototyping, Testing

20K

40K

60K

80K

100K

Improvement Rate of all relevant KPIs in % Visitors/Mo, Conversion Rate, Avg. Order Value, Bounce Rate, Engagement, NPS

10%

20%

30%

40%

50%

$24,000,000 Your current yearly revenue

$31,944,000 Your new yearly revenue

$120,000 Your UX Investment

+ $7,944,000 Increased revenue

66.2x more money made than invested

6620% return on investment

+ 1,200,000 Visitors per year

+ 2,400 Conversions per year

+ $10 Cart value per user

100% Happy Users

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